Hi, I’m Phuong.

Photo of Phuong Luong, CFP, founder and financial planner at Just Wealth

About
Me

Phuong Luong, CFP (she/her) is a financial planner, educator, and founder of Just Wealth. She specializes in financial planning, sustainable investing, and redistribution planning for individuals and families.

Phuong understands the current and historical barriers to building financial wealth for so many communities in the U.S. This knowledge comes from her experiences as a former teacher and nonprofit professional, a student of financial history and structural & systemic inequality, and from her own upbringing. She also has expertise in regenerative investing in community loan funds, land trusts, and cooperatives – to shift capital from extractive industries toward building a solidarity economy.

Phuong is the Director of the Boston University Financial Planning Program and a contributor to Morningstar, where she writes about financial planning and sustainable investing for an advisor audience. 

Phuong majored in Environmental Studies at Dartmouth College. She also earned her Master’s in Special Education from Boston University. Phuong completed the Financial Planning Program at Boston University, where she was a recipient of the Robert J. Glovsky Scholarship for Financial Planning. 

Professional Honors:

  • Wealth Management’s Ten to Watch by Wealth Management Magazine · 2020

  • Young Advisors to Watch by Financial Advisor Magazine · 2020

  • InvestmentNews Women to Watch Rising Star Award by InvestmentNews · 2019

  • InvestmentNews 40under40 by InvestmentNews · 2019

Previous Positions:

  • Investment Strategist for Adasina Social Capital. Developed and evaluated sustainability/ESG data to screen over 9,000 public equities. Helped launch a global, all-capitalization social justice index and exchange-traded fund (ETF), currently with over $125M in assets under management in collaboration with data providers, investors, and community partners.

  • Director of Financial Services for Compass Working Capital. Supported the personal finance goals of 1,200+ racially, geographically, and linguistically diverse clients and developed a standardized process to hire and train 12 financial coaches over a two-year period.

  • Financial Trainer for employees of Oxfam America, Nerdwallet, and United Way.

  • Math Teacher, Special Educator, and Curriculum Developer for Cambridge Public Schools. Developed math curricula to target multiple levels of learning needs.

Leadership in the Financial Planning Field:

  • Founding member of the Certified Financial Planning (CFP) Board’s Diversity Advisory Group, where she helps build pathways to attract and retain professionals from diverse backgrounds into the financial planning profession. The CFP Board is the national certifying body for the 90,000+ Certified Financial Planners in the U.S.

  • Served as Chair of the CFP Board’s Council on Education, where she advised CFP Board staff on the development of education standards and certification requirements for CFP professionals.

  • Former member of the CFP Board Ethics Working Group and developed Ethics training for financial advisors currently used by continuing education providers and professional organizations across the U.S.

I focus on understanding your values and goals, so you can invest in a future where we all can thrive.