BTS and the political side of pop

I’m a big fan of BTS - that’s right, the band from South Korea.

Why? Their songs are catchy, fun, and infinitely listen-able. Their lyrics speak to me. And seeing Asian representation in “western” music markets is deeply heartwarming to me.

Music has been a big part of my life since I was a child (the first “favorite” song I remember having was “We Will Rock You” by Queen at the age of 3). But I also know that I have a habit of listening through an entire artist’s discography and then moving on to the next. With BTS, there are layers to their music that I might not uncover until after many repeat listens. So I haven’t gotten bored with BTS yet and don’t see myself moving onto the next artist for a while.

What does this have to do with money, the economy, or wealth? This article summarizes it well: BTS Are on the Front Line of South Korea’s Generational Warfare.

It’s no coincidence that their song “Not Today” is one of my favorites and has become my unofficial fight song. Check out the lyrics if you’re interested.

Forget about the fear in your eyes
Break it up! Break it up!
Break the glass ceiling that cages you
Turn it up! (Turn it up!)
Burn it up! (Burn it up!)
Until the day of victory (fight!)
Don’t kneel, don’t collapse
That’s (do) not today!"

- “Not Today” by BTS

What’s interesting is that I didn’t know about this political side of BTS before I started listening to them. And part of me wonders how many of their fans actually understand how politically outspoken their songs really are. I don’t know if this was an intentional strategy on BTS’s part, but it’s worked. Their music is political, social, and economic commentary inside a bright pop wrapper - and this encourages more people to listen and engage with their message.

BTS seems to have found the right balance of authenticity and engagement, and that’s something I strive to find in my work too.